![]() Properly run Facebook ads let you take an emotional decision - "How much should I spend on Facebook Ads?" - and turn it into a rational decision - “How much can I afford to spend to get a return on my investment?” You can track exactly how every penny of ad spend is working for you - whether your goal is to grow your audience, make more sales for your ecommerce store, or simply to build up awareness. It’s impossible to know what kind of return they’re getting on their marketing.Ĭomparing this with Facebook ads, then, is like night and day. Of course, there’s no way for the businesses - who no doubt spent a small fortune on these mailers - to know whether I read it, or simply threw it in the trash. The vast majority of these mailers make a very short trip to the recycling. The CTA also clearly guides the user on what to do next.Every Tuesday, without fail, the postman ambles up our front path, deposits a fat stack of brochures, mailers, and flyers in our mail box, before moving on to repeat the process next door. Also, the image is on-brand and self-explanatory with regard to the ad’s objective. The ad copy is written in a clear and interesting way, integrating emojis to make the copy impactful.
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